NEWS RELEASE
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Chicago: sponsorKIDS' CEO/Executive Director, Jeannette Kravitz: Chicago and Hamburg, Germany spoke August 2nd, at eTVWorld 2000 (www.etvworld.com). Mrs. Kravitz joined an esteemed panel explaining effective cause branding sponsorships utilizing convergence of the Internet and TV and how its effectiveness can outweigh conventional advertising methods. sponsorKIDS has trademarked this speaking series, "Causeonomics(TM)" , welcoming invites to corporations, ad agencies and more to speak on this exciting marketing movement.

The eTV World conference was subtitled Ground Zero of the Revolution with over 1,200 in attendance. "In the themed exhibit area you'll see what interactive TV really looks like. It is not about putting hyperlinks on sitcoms; it is about an incredible new dynamic that will reveal the community of TV, provide instant companionship with on-demand TV, a wealth of new kinds of user-empowerd programming and whole new way for Madison Avenue to monetize the net", states Alan Brody, founder of eTV World at www.etvworld.com.

sponsorKIDS is best known for their concert series titled Rock the Castle® for Kids. This music concert series hosted in over 10 castles internationally will raise funds and awareness for needy children worldwide. sponsorKIDS® Charities, a nonprofit 501-C-3 registered, February 2000, was created to facilitate and control the direct funding of money to specific children's initiatives and outcomes with the building of dignified living conditions for children living with HIV/AIDS. Board members include the infamous Chaka Khan, Tony Award Winner Heather Headley of AIDA and others.

These concerts feature major artists as well as World Music, initially raising funds for the Pediatric AIDS pandemic in Africa and Romania. Castle locations include Marrakech, Morocco; Helsinki, Finland; Toronto, Canada; Sintra, Portugal; York, England and USA castles in Connecticut, New York, Miami and more. For further information go to www.sponsorkids.com.